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Prince of Persia series currently paused but not dead, says Ubisoft CEO

Prince of Persia series is currently paused but not dead, says Ubisoft Montreal CEO, Yannis Mallet. As for much a screenshot was released on 6 August, 2012 as new Prince of Persia title but after long time there is no any information about it. CEO said, “Brand management is a tricky thing, it needs people’s attention a lot. I think it’s fair to say that, right now, Prince of Persia is being paused.”

He said that the Prince of Persia series has time to breathe and grow, “We said the same thing for some other brands that suddenly popped up because a team is willing to do it. I’m not scared at all for Prince of Persia fans. We’ll find something to entertain them in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest.”

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